Two decades into the twenty first century, we are experiencing global transformation at an accelerating rate. Technology is taking us to unimaginable horizons where what we once thought was fantasy, is already part of modern history.
From New York to New Guinea, we can interact instantly with any person, product, pastime and purveyor using a device that fits snugly in the palm of our hands.
Every single industry has evolved to capitalise on this fast-paced 4th Industrial Revolution.
Sport and Sport Entertainment are no different. The new generation of fans demands a product that is easily consumed, super exciting to watch, adaptable, agile and available on demand.
Many sporting codes have developed brand new products which have attracted millions of fans who are interacting with their teams and fellow fans either in the grand stands or on their mobile phones on the sofa at home. Most sporting disciplines have also developed interactive gaming platforms where users develop their dream teams, play in fantasy leagues and even monetise their brands as influencers.
Super Six Racing is leading the charge in the horse racing arena. We have put together the finest technological minds and the most passionate players in the Thoroughbred racing world to develop a truly ground breaking product.
What is Super Six Racing?
An innovative horseracing format which fuses sport, entertainment, and innovation to deliver truly ground-breaking sporting theatre. We’re integrating the high-octane world of real horse racing with a 21st century, immersive, virtual horse racing experience. A combined experiential and digital horse racing franchise model, designed to transform the sport for a modern audience while creating significant shareholder returns.
A true game changer, it is the definitive non-gambling horse racing product uniquely merging live and digital elements into a fast-paced, exciting product. Our focus is on leveraging new technologies to ensure that horse racing not only survives, but thrives and becomes the number one sporting entertainment choice for millions of fans around the world.
Why Super Six Racing?
At the beginning of this article, we discussed how sport and sport entertainment businesses are rapidly adapting in their attempts to retain and attract new fans globally. Horseracing must embrace the fact that change is inevitable if it is to survive and thrive in the modern sporting environment. At Super Six Racing we are at the forefront of innovation in racing, creating radical new approaches to live racing events and in cutting edge innovations in digital, data, and tech platforms.
Who is Super Six Racing?
A group of entrepreneurs and experienced sports executives, with global experience of racing, committed to transforming the sport.
We believe passionately in this glorious sport and have no doubt that the radical innovation we are bringing about is exactly what will bring horse racing into the sporting entertainment spotlight
Find out more about our team on www.supersixracing.com.
How will SSR transform racing and create a new multi-billion dollar business and brand?
Super Six Racing is a combined experiential and digital horse racing franchise model, designed to transform the sport for a younger, modern audience while creating significant shareholder returns.
SSR LIVE re-imagines the sport for future generations of fans by creating a fast-paced, easy to understand, and hugely entertaining live experience. Built for fans of all ages each live production is broadcast across multiple platforms allowing people to experience SSR as they see fit.
SSR DIGITAL is for fans immersed in a digital data-driven world. SSR SIMULATOR is a non-gambling online fantasy game and meta.horse is a digital world where players buy, breed, and race using NFTs and blockchain tech.
The time is now. Super Six Racing has a 3 year track record of intensive market analysis, product development, live trials and technological innovation. We are ready to show the horse racing world what a game changer really looks like. We have put in the blood, sweat and tears – now we are here to radically transform the global horse racing arena.
Where will Super Six Racing be staged?
The world is our race track and the metaverse is our playground. We bring fast-paced, agile, interactive horse racing to you on your sofa with your mobile in hand, or you can support your team at a live event sizzling with world class entertainment, thrilling action and a new generation of fans who know what they want. Super Six Racing events will be staged on every continent and they will revolutionise the way we see horse racing forever.
In Conclusion: our years of intensive market research, our hand-picked team and partners, our technological development and our extensive trialling have brought you Super Six Racing.
We are here and we are ready. We are bringing a new generation of super-fans to revitalise the centuries old sport of Kings and Queens. Super Six Racing is for everyone – at the track, at home, on the move, on demand, anywhere in the world.