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Racing jurisdictions around the globe are suffering increased losses in revenue and crowd participation, as noted to delegates attending the 2023 Asian Racing Conference in Australia earlier this year.
What do a ‘horsefluencer’ called Speedbreaker and cricket’s T20 have in common? It sounds like the beginning of a bad bar joke but, spoiler alert, there’s no long face.
Here is a real conversation with a South African man in his mid-20s. We’ll call him “Young Intelligent Bore” (YIB) – an individual from Generation Z – those whose participation in horseracing was noted at the 2023 Asian Racing Conference as essential to the growth and survival of the sport.